case studies
Data Integration and Visualization for Tech Consulting
Client: A Regional Tech Consulting Leader
What was our task?
Our task was to integrate various data sources and develop visually appealing dashboards that provide useful information for optimising digital campaigns.
Our client needed to provide comprehensive consulting services to optimise digital and e-commerce campaigns for various companies using advanced IT products.
What actions did we take?
- Built relationships and collaborated closely with engineers, designers, and customer-facing teams.
- Developed complex calculations and custom measures using DAX in Power BI.
- Integrated data from various sources into Power BI for unified analysis.
- Created optimized data models and visually compelling dashboards to interpret business requirements.
- Provided consulting on the use of various analytics tools for campaign optimization.
What have we achieved?
- Helped clients achieve a 30% increase in campaign performance through data-driven insights.
- Reduced data integration time by 40%, enabling faster deployment of analytics solutions.
- Enhanced client satisfaction with clear, actionable dashboards that improved decision-making.
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