case studies
Optimizing Marketing Campaigns for a Pharma Giant
Client: A Major Pharmaceutical Leader
What was our task?
A leading pharmaceutical company wanted to use big data to increase the effectiveness of their marketing campaigns. They needed a robust campaign management platform that would integrate data from multiple sources and provide actionable insights.
The platform was to be based on big data and would coordinate CRM, digital marketing and data science teams, and provide real-time analytics to optimise marketing strategies.
What actions did we take?
- Coordinated work of CRM, IT, and data science teams using SCRUM and KANBAN methodologies.
- Managed backlog and data strategy, including linear regression and clustering techniques.
- Analyzed data using Python and SQL, employing libraries such as TensorFlow, PyTorch, and Pandas.
- Integrated digital marketing analytics tools to gather data.
- Developed ETL processes using cloud-based data integration tools for seamless data migration.
- Created dashboards and reports using Tableau and Power BI for real-time campaign performance tracking.
What results did we achieve?
- Enhanced marketing campaign effectiveness, leading to a 20% increase in ROI within the first year.
- Streamlined data processing and reporting, reducing time-to-insight by 50%.
- Improved cross-team collaboration and efficiency, resulting in faster deployment of marketing initiatives.
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